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Phan Thiet is the largest town in Binh Thuan province with an estimated population of close to 100,000 people. The town sits on the borders of Ca Ty river, is 20 Km from the ocean and swells with boats during the fishing season in the summer months. Fishing is Phan Thiet’s largest industry. According to local statistics, some of 100 different varieties of fishes are caught here with an annual yield of over 70,000 tons. As a result, Phan Thiet is famous for its Nuoc Mam (fish sauce), a seasoning used in Vietnamese cuisine.

Most visitors to Phan Thiet will notice the pungent odor that is associated with fish sauce production. This is a process where anchovy - like fishes are caught, cleaned and place in large vats of brine. The whole concoction is cured over a period of eight months to a year before the fish by-products are strained and the liquid is then diluted into less concentrated solutions to be bottled. Fish sauce from Phan Thiet is available throughout Vietnam. Today, the annual production of nuoc mam in Phan Thiet is 16-17 million liters per annum. The salt used in the production of fish sauce is also a local product of Binh Thuan province. Although fishing is a big industry in Phan Thiet, it still remains a family business for many people in the region. While the men are out at sea, women and children often stay home to support the business by mending nets and tending to shore related chores.